b'7 Dont force the clientdown a certain pathAlong the same vein, we have learned you should not pressure clients to purchase products or services when they are hesitant or resistant. You should allow clients to lead the way in terms of what is best for their business and then provide them with the solutions. In this way, they see you as a reliable, trustworthy partner and you can deliver clear, measurable, and meaningful results.8 Keep it simpleThe old adage about not being able to see the forest for the trees hits home for us. We have learned the best option is often to simplify what we do for our clients. When the process becomes too complicated, it can be confusing for them. For this reason, we find it more effective to prioritize our efforts to solve the bigger problem.9 Bring in new ideasStagnation is the bane of many businesses. To avoid coming to a stand-still or reusing old ideas constantly, its beneficial to hire partners who are willing to observe and offer new insight. With eager ears and fresh eyes, they can help generate new ideas for your business to keep you moving forward.'